From the course: Succeeding as an In-house Creative

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Using branding and self-awareness to enhance your culture

Using branding and self-awareness to enhance your culture

From the course: Succeeding as an In-house Creative

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Using branding and self-awareness to enhance your culture

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- I'm sure you and your creative colleagues can engage in typical branding projects by designing great logos, office signage, email signatures, et. Cetera. In the context of team culture, you'll need to go beyond those types of activities, dig deeper and create a personality that captures your teams essence. So how to do this? By conducting a brand brain storm. First as a group, you should answer these key questions. One, what perception do we want our team members to have of our group? Two, what perception do we want our colleagues and partners in other departments to have of our group? Three, what perception do we want our clients to have of our group? Now you get to answer more questions, starting with, what are our brand personality attributes? A brand personality is formally defined as a set of human characteristics associated with a name of a product, service or company or adjectives used to describe a brand. Work with your team to answer, what characteristics or words capture…

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