From the course: Streamlining Information Architecture
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Identifying user preferences and pain points
From the course: Streamlining Information Architecture
Identifying user preferences and pain points
- [Narrator] Let's start by understanding user preferences and pain points. Identifying what users enjoy, what frustrates them, and what their desire in their experience, is crucial. By diving into their preferences, we can tailor our solutions to meet their expectations and enhance their satisfaction. So what is user pain point, which are specific issues or challenges that users encounter while interacting with a website or any application? These pain points can hinder the user experience, and lead to frustration or dissatisfaction. Let's understand, what are those pain points in navigation? One of them is complex navigation. Users may struggle to find the information they need if the navigation system is too complex or confusing. Some sites have various sections, subsections, and navigation bars, for different menu categories. Users may have difficulty finding specific topics among the abundance of content options. Let's see with some example. Explore California has a complex…
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