From the course: Strategic Content Repurposing for Marketers

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How to remix content effectively: Examples and techniques

How to remix content effectively: Examples and techniques

From the course: Strategic Content Repurposing for Marketers

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How to remix content effectively: Examples and techniques

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- Another way to repurpose your content is to create variance, remixing and adapting the content piece to be valuable to a new audience or in new contexts. A content marketer with Explore California might look at ways to remix their written tour checklist, featuring general preparation and packing tips. Based on their offerings, they might decide to remix this checklist into several other more specific lists, such as a version with winter gear for those taking the snowboarding tour, a version with more outdoor supplies for the backpacking tour, and a trimmed down version to fit in small backpacks for the cycling tour. It's likely that some basic travel tips would be the same across each list. But for each version, there would be necessary additions, adaptations, or exceptions that make the list uniquely relevant to a different type of tour guest. Remixing is not the same as reusing, as we discussed in an earlier video. When we remix, we aren't just adding new title to the same content…

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