From the course: Strategic Content Marketing: Grow Your Reach on Social Media

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Using an influencer program service

Using an influencer program service

From the course: Strategic Content Marketing: Grow Your Reach on Social Media

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Using an influencer program service

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With so many influencers and so many ways to work with them, partnering with one or more for your content marketing can seem like a daunting task. The good news is, some great resources are available to help you. I'll cover three types of influencer marketing solutions to consider. The first type is a platform. These offer a self-service solution for brands running influencer campaigns. You can search their database of influencers and make contact, then manage the campaigns and measure performance, all from one central place. A few of the top platforms include Upfluence, Tagger, and TapInfluence. For example, Nescafé used Upfluence to connect with lifestyle influencers based in Switzerland to tell stories around one of their brand's new line of coffee. The campaign worked so well that it reached 332% more people than expected. The next type is agency services. Agencies like Viral Nation represent influencers and manage those relationships. Brands can engage agencies to create…

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