From the course: Strategic Content Marketing: Grow Your Reach on Social Media
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Finding the right advertising
From the course: Strategic Content Marketing: Grow Your Reach on Social Media
Finding the right advertising
If you're serious about content marketing on social media, then it's time to get serious about advertising too. That's how all major social networks make money. So they're designed to give your content maximum results when you advertise. To help you spend those advertising dollars wisely, I'll walk through the highlights of advertising features on major social networks. To begin, you can target users who fit a certain demographic profile. Location, age, and gender are common filtering categories you can use to narrow down your advertising audience on each social platform. And on LinkedIn, you can even hone in on users who work in specific industries, companies, and job functions. For example, a brick and mortar business might only want to reach a local audience, so the audience parameters could be set around a specific city or region. Facebook has particularly advanced demographic targeting capabilities, including household makeup, income level, relationship status, and more. Let's…
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