From the course: Strategic Content Marketing: Grow Your Reach on Social Media

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Creating an influencer campaign

Creating an influencer campaign

From the course: Strategic Content Marketing: Grow Your Reach on Social Media

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Creating an influencer campaign

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Nearly two-thirds of marketers will increase their influencer marketing budget this year, and that number is expected to increase over the next few years. Forecasters expect the market to grow by 33% by 2030. An influencer campaign is a great option to expand the impact of your content marketing. So to help make the most of your influencer campaign, I'll share three tips. The first tip is to follow the rules. In the US, the Federal Trade Commission has clear guidelines for disclosing when an influencer's post are sponsored. And cleverly enough, the FTC created an infographic summarizing the guidelines. For instance, on Instagram, influencers have to use a hashtag like #ad or #sponsored. A great example is a viral video by TikTok influencer Carly Joy. She shared a candid shaving tutorial explaining how she uses EOS shaving cream to get a bump-free shave. If you don't follow the rules, you could be in legal hot water. For instance, the group, Truth Within Advertising, has launched…

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