Strategic Content Marketing: Grow Your Reach on Social Media
With Madecraft and Kelli Schutrop
Liked by 998 users
Duration: 1h 18m
Skill level: Beginner
Released: 8/28/2023
Course details
One of the biggest challenges of social media is creating content that resonates with your audience and reflects your unique personal brand. In this course, join sales and marketing expert Kelli Schutrop to learn how to develop and utilize powerful, engaging social media content as a central component of your content marketing strategy. Kelli shares insights drawn from years of experience on selecting the right platform, identifying the right content type, and setting a marketing cadence that works for you. Along the way, get tips on how to manage influencers, encourage sharing, evaluate content performance, and more. By the end of this course, you’ll be prepared to put your new skills to work using customized content on each of the major social networks.
This course was created by Madecraft. We are pleased to host this training in our library.

This course is part of a Professional Certificate from Content Marketing Institute.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone