From the course: Stakeholder Management and Communication for Senior Leaders and Executives

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Stakeholder management is a process

Stakeholder management is a process

From the course: Stakeholder Management and Communication for Senior Leaders and Executives

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Stakeholder management is a process

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Let me start with a bold idea. You don't win a yes in the meeting, you confirm it. Stakeholder management is a process you run before, between and after meetings as much as during them. I had a massive failure in my career at Amazon where a feature I built for Jeff Bezos failed on launch. I had to manage several stakeholders while also leading my team to fix the problems. You can't do this with a single clever e-mail or an update in a meeting. I had to do it over time, leaning on my past track record and relationships and then demonstrating ownership with my conduct. That's the essence of stakeholder management, credibility through repeated behavior, particularly in a crisis when all eyes are on you. Influence begins with three buckets you control long before you meet. The first is reputation. Say what you're going to do and then follow through and do it. Executives build a picture of you from small scraps of data. So make those scraps good and consistent. Next is your track record. I…

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