Analyze stakeholder needs and expectations

When it comes to your project’s success, not all stakeholders are created equal. Your stakeholders are the people who have a vested interest in the outcome of your project or initiative. Some will be hands-on, guiding your every step -- -- while others are just waiting to see the final result. But understanding who needs what from you and when is the key to keeping everyone satisfied. In order to meet your stakeholder needs, you need to understand what level of involvement that stakeholder should have and set clear expectations for how you plan to meet those expectations at the outset. Your stakeholders should fit into one of three categories: primary, secondary, and tertiary. First, identify your primary stakeholders. Your primary stakeholders are powerful, having a direct impact on the work you are doing. These stakeholders are motivated to influence how you do the work and what the outcome of that work will be. Primary stakeholders will expect regular involvement and communication from you, as well as an opportunity to voice suggestions, opinions, concerns, and even risks. Now, identify your secondary stakeholders. Your secondary stakeholders are interested in the outcome of your work since it impacts them and their teams. However, secondary stakeholders have less power and influence in how the work gets done. Secondary stakeholders will expect you to keep them informed throughout the project so they can prepare for your project launch. Lastly, identify your tertiary stakeholders. These stakeholders will benefit from the outcome of your project, but will not need any information until the work is done. Tertiary stakeholders will expect you to inform them when the project has launched. Now, it's your turn to clearly identify and categorize your stakeholders so that you can set the right expectations from the start. Make sure to stay in regular contact with your primary stakeholders and keep your secondary stakeholders updated along the way. Your tertiary stakeholders will be waiting at the end for your big “Ta-da!” moment. Now everyone is on the same page, making your project run more smoothly and delivering better results for everyone.