From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Tips for increasing YouTube engagement

Tips for increasing YouTube engagement

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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Tips for increasing YouTube engagement

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- [Narrator] Even though Facebook is catching up, YouTube engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube helps us to maximize it's usefulness as a promotional tool. For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are watched to completion 80% of the time, while two to three minute clips have a 60% retention rate. Five to ten minute videos are only completed 50% of the time. Here are five tips for increasing YouTube engagement. The first is, focus on your mobile viewers. 98% of millennials watch videos on their smartphones, and 92% of mobile viewers share videos. Number two is, post and share at an appropriate time. The peak time for viewing on a smartphone, tablet, or computer is between noon and 5 p.m.. Create videos that appeal to audience passions and align with your channel's brand. 67% of shoppers played a video with the idea of making a…

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