From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The importance of a website description

The importance of a website description

From the course: Social Media Promotion for Musicians, Artists, and Engineers

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The importance of a website description

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- [Instructor] Search engine optimization is a process of designing or fine tuning your site so that it appears friendly to Google and the other search engines. There are a number of techniques for this, but let's begin with one of the most basic, the site description, which is key in determining your search ranking. The description is invisible text that tells the search engines what your site is all about. When you do a search, this is the text that comes up describing your page. Let's start with looking at a fairly famous site. We'll look at Gibson, for all of the guitar players watching this. Let's just do a google search for Gibson. And, you can see what comes comes up as gibson.com. All of this here is the description. Official Gibson site, buy acoustic guitars, Epiphone, or Les Paul, electric guitars, bass guitar packages, and banjos. Now, also, these right here are actual links on the pages within the site. So, if we just click on it here in Gibson guitar, take notice that…

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