From the course: Social Media Marketing Trends

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The impact of regulatory scrutiny

The impact of regulatory scrutiny

From the course: Social Media Marketing Trends

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The impact of regulatory scrutiny

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(bright music) - The technology behind your favorite social networks is very powerful as it allows 3.6 billion people to connect, communicate and collaborate like never before, but this amount of power has also created issues around data privacy, the spread of this information, election interference and even anticompetitive behavior. This has led to scrutiny and legal action from regulators worldwide particularly from the US government challenging the dominance of tech companies like Facebook and Google. What's most important for you to be aware of as a marketer is what regulations leading social networks will likely face and how to adapt your social media strategy accordingly. I spoke with Dipayan Ghosh, a former Facebook policy executive and now the co-director of the digital platforms and democracy project at the Harvard Kennedy school to get insights from his research on the specific types of regulations we're likely to…

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