From the course: Social Media Marketing Trends

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The aftermath of privacy changes at Apple

The aftermath of privacy changes at Apple

From the course: Social Media Marketing Trends

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The aftermath of privacy changes at Apple

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(gentle music) - [Instructor] The less data you have on a customer, the more difficult it is to personalize your ads. That's exactly what happened with Apple's privacy changes rolled out to iPhone users, allowing them to opt out of being tracked by advertisers from their mobile devices. This is a win for consumer privacy, since apple devices are the connection point between audiences and advertising platforms, but an expensive shift for the major social networks. Meta, Snapchat, Twitter, and Pinterest reported a $315 billion loss in advertising revenue at the beginning of 2022 according to Market Insider. For advertisers on social media, these changes have led to a decrease in the audience size they're able to target, an increase in the cost per lead, and reduced reporting capabilities. So how should your brand adapt to the effects of Apple's privacy developments? Your best bet is collecting first party data, when…

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