From the course: Social Media Marketing Trends

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Superapps dominate the market

Superapps dominate the market

From the course: Social Media Marketing Trends

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Superapps dominate the market

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(upbeat music) - For better or worse, the West is following China's approach to social media. WeChat, one of Asia's most popular social networks, is considered to be a super app, given it allows you to message friends, shop for products, accept payments, play video games, and a lot more. Super apps offer a wide range of services from one platform, acting as a primary gateway for consumer access to the internet and allowing third parties to run mini apps from this network. Companies like Meta/Facebook and Uber wish to become some version of a super app, given they aim to continue to expand upon the initial services they offer. For example, beyond social networking and messaging, Facebook has expanded its app to offer video games, payment options, a dating service, and much more. While Uber has broadened it services from ride sharing to booking rental cars and delivering meals and groceries. A super app could be extremely…

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