From the course: Social Media Marketing Trends

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Revisiting niche networks

Revisiting niche networks

From the course: Social Media Marketing Trends

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Revisiting niche networks

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(upbeat music) - [Instructor] The popularity of every social network fluctuates. Over time, each social channel has high and low periods of use from their audience due to changing preferences, the addition of new features and the evolving competitive landscape. A social network must adapt to meet their users' needs and avoid becoming stagnant, which is why most make regular changes to increase the usage of their platforms. As a result, where your company can earn attention across social media is always changing, which is a chance to reinvest in niche, social networks that weren't a match at first. Niche social networks are the ideal marketing opportunities to reevaluate, given they've got a large, diverse audience you could reach, but there's less competition for attention there as they tend to have a more narrow user base and a smaller range of use cases. For example, Pinterest and Snapchat have continued to evolve…

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