From the course: Social Media Marketing Trends

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Prioritize authenticity on social media

Prioritize authenticity on social media

From the course: Social Media Marketing Trends

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Prioritize authenticity on social media

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(upbeat music) - [Narrator] We've all experienced the pressure of portraying the perfect moment on social media, whether you're managing a company's account professionally or on your own personal profile. That's led to numerous anti-Instagram social networks popping up over the years, focused on sharing more authentically with a smaller group of friends, like Path, Vero, and now BeReal. And with the popularity of TikTok, there's more room for both polished and raw content from consumers and brands, as a push towards authenticity is happening now across social media. This shift doesn't mean that there's no longer space on social media for professional, high-production value content that positions your brand in a certain way, but now it's more important to diversify what you're publishing, to show the manicured and the unrefined aspects of your company on social media, to better connect with customers. There's many…

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