From the course: Social Media Marketing Trends

Unlock this course with a free trial

Join today to access over 25,300 courses taught by industry experts.

Portraying women in ads accurately

Portraying women in ads accurately

From the course: Social Media Marketing Trends

Start my 1-month free trial Buy for my team

Portraying women in ads accurately

“

(lively instrumental music) - Only 29% of American women believe that advertising accurately portrays them. That's according to research from Morning Consult, reflecting how far away the advertising industry still is in fairly representing women in their marketing efforts. And this is intensified on social media as spreading harmful gender-based stereotypes in your messaging, can reach more people at a quicker pace, negatively affecting attitudes towards women. To offset this challenge, your brand has an opportunity to create and promote messaging on social media and elsewhere that empowers women and dismantles cliches about gender. So as a starting point, why is this problem still so prevalent in advertising? I asked Dr. Rebecca Swift, the Global Head of Creative Insights at Getty Images and a member of the United Nation's Unstereotype Alliance for her assessment of the ad industry. (upbeat music) - From the research that…

Contents