From the course: Social Media Marketing Trends

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Mitigating risk when using generative AI for social media

Mitigating risk when using generative AI for social media

From the course: Social Media Marketing Trends

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Mitigating risk when using generative AI for social media

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(upbeat electronic music) - [Narrator] 66% of US adults are concerned about privacy issues related to the use of generative AI for social media, according to an e-marketer survey. And they're justified to be cautious about generative AI and its impact on social media, as there is benefits and risks to account for. For starters, generative AI is a form of artificial intelligence powered by algorithms like ChatGPT that can create different types of content like text, videos, and images. This transformative technology can help social media managers by brainstorming content ideas for them to build upon, and developing the content outright, whether that's generative AI creating a script for a YouTube video, or a meme for sharing on Instagram. Generative AI can be a useful tool for supplementing your content creation efforts across social media, helping you scale your activities through automation, and reducing costs. Yet…

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