From the course: Social Media Marketing Trends

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Hiring creators as social media managers

Hiring creators as social media managers

From the course: Social Media Marketing Trends

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Hiring creators as social media managers

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(upbeat pop music) - A social media manager's role is always evolving. Because there's so many social channels to choose from today, it's challenging for your social media manager to be an expert in managing the nuances of every network. Plus, it's more difficult to stand out on social media as a business than ever before. As a result, more brands are hiring creators to be the face of their company on TikTok, and manage their full-time account instead of a traditional social media manager. This is a win-win for both sides, as your organization is able to hire talent that has firsthand expertise in how to drive results on the platform, and it's a viable career path for creators. Distinctive from hiring a creator to promote your business from their accounts, in this case, they're producing content from your brands account, and they're often featured on camera. Brands like Care/of Vitamins, Nerf, Go Puff, and OLIPOP have…

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