From the course: Social Media Marketing Trends

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Developing sub-brands with collab features

Developing sub-brands with collab features

From the course: Social Media Marketing Trends

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Developing sub-brands with collab features

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(upbeat music) - Building your brand on social media is no small feat. It takes time, effort, strategy and collaboration to cultivate an audience interested in your offerings. But once you've established a following, the expanding range of collaborative features on TikTok and Instagram, make it a bit easier to drive people to support your other accounts. Instagram's collab feature gives you the opportunity to co-author a post across two accounts. So the same content is featured on both profiles, allowing you to share the likes and the comments and the audience from these accounts for the singular collaborative post. Similarly, Instagram's reels remix feature as well as TikTok's duet and stitch features give you the opportunity to react to the content from another one of your accounts side by side. This is very useful if you have different profiles representing specific product lines or a range of subbrands offered by your…

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