From the course: Social Media Marketing Trends

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Creating original GIFs

Creating original GIFs

From the course: Social Media Marketing Trends

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Creating original GIFs

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(upbeat music) - People use GIFs all the time when communicating through text and social media with family and friends, but brands don't always take them seriously when it comes to their marketing and they really should. GIFs are animated images that loop repeatedly, often featuring moments from pop culture that are humorous or particularly relevant when added to a variety of conversations. And that's the sweet spot for brands. The service Giphy makes it easy for organizations to share original GIFs that anyone can use across social media, naturally inserting their brand into relevant conversations Owned by Facebook, think of Giphy as a search engine for GIFs that's integrated with Instagram, Twitter, Facebook and most of the leading social networks. So every time you search on Twitter or elsewhere for a GIF, that's usually powered by Giphy, which is why it is so helpful to add your GIFs to their library. NASA, the MBA,…

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