From the course: Social Media Marketing Trends

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Connecting with LGBTQ+ customers year-round

Connecting with LGBTQ+ customers year-round

From the course: Social Media Marketing Trends

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Connecting with LGBTQ+ customers year-round

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(upbeat music) - [Instructor] Pride Month for the LGBTQ+ community means many things. Occurring in June every year, it's a celebration of equality and visibility, a time to reflect on the history of the movement towards equal rights and a reminder that there's more progress to be made. Brands have an obligation to communicate their support of the LGBTQ+ community and an opportunity to show how they're taking action to uplift these groups, and social media is the ideal place to do so. (upbeat music) - [Kyle] One of the really positive aspects of social media is that it does foster a sense of community, which is really important when we're thinking about LGBT+ youth, for example, who haven't come out yet, or those living in regions where their rights are not protected. Many do use social media to access their community when they're not physically able to do so. So social media really allows groups of individuals to…

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