From the course: Social Media Marketing Trends

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Aligning your social strategy with reasoning engines

Aligning your social strategy with reasoning engines

From the course: Social Media Marketing Trends

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Aligning your social strategy with reasoning engines

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(upbeat music) - [Instructor] Did you know, ChatGPT and Bing Chat are both considered reasoning engines? It's a category to describe their functionality as AI-powered language models. Reasoning engines are an important part of the next evolution of online search as they're already changing the ways we find relevant information. And that's because reasoning engines aim to summarize and solve the problems they're presented with, compared to how the search engines crawl, index, and rank information based on a person's search query. In a sense, reasoning engines can help simplify the search process by providing a direct response to your question in conversational terms despite not always being accurate. With a search engine, you need to click into the search results, usually an article, to further research the answer you're looking for, and that's where a reasoning engine can save you time. Now, how does this relate to…

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