From the course: Social Media Marketing Trends

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Choosing the ideal social video length

Choosing the ideal social video length

From the course: Social Media Marketing Trends

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Choosing the ideal social video length

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- [Instructor] Short-form video has reached peak prevalence over the last few years through TikTok, YouTube Shorts, and Instagram Reels. Short videos of a few seconds or up to a couple of minutes work as they quickly provide context to viewers without much commitment and force brands to embrace creative constraints. Since this style of video is one of the standard formats across brand social, a common question that every marketer continues to consider is, what's the ideal length of our videos? The straightforward answer is there's no one-size-fits-all approach as videos of all different durations can perform for an organization. Aim for the length that keeps the viewer's attention. With that said, there's a few considerations to keep in mind when choosing the ideal video length. The first and most important element to consider when determining duration is the topic you plan to cover in a video. Always get clear on what story you're trying to tell before deciding how you'll tell it…

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