From the course: Social Media Marketing Trends

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Leveraging the relationships between creators

Leveraging the relationships between creators

From the course: Social Media Marketing Trends

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Leveraging the relationships between creators

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(upbeat music) - [Lecturer] Marketing budget cuts are inevitable. They're bound to happen at multiple points in your career as a marketer for a variety of reasons. So being mindful of how to stretch your budget further is always a smart move. One unique approach to driving outsized results and getting more for your budget is partnering with multiple creators at once that have a pre-existing relationship online. Whether they're connected through friendship, mutual interests, or even friendly competition, you're looking for influencers that regularly publicly engage with one another on social media. The goal is to earn more reach, engagement, and conversions for your campaign by spurring conversations between a few creators, tapping into several audiences at once. One straightforward way to hop on this trend is to partner with creators that consistently support one another by paying extra special attention to these…

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