From the course: Social Media Marketing Trends

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Threads has long-term viability

Threads has long-term viability

From the course: Social Media Marketing Trends

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Threads has long-term viability

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(upbeat music) - [Narrator] Launched in July of 2023, Threads was one of the most downloaded non-game apps on its launch day in the last 10 years, earning 150 million downloads in its first two weeks. Threads, built by the Instagram team and owned by Facebook's parent company, Meta, is a social channel focused on sharing text and encouraging public discussions. The app struggled to maintain its initial stride, but after launching a series of new features and its community started to mature, it attracted a steady flow of almost 100 million monthly active users in the following months. Threads is aiming to be the destination for global public conversations, but more positive than X, formerly known as Twitter, and a more intuitive, user-friendly product, more like Instagram. While new social networks frequently come and go, Threads has long-term staying power for a few reasons. One advantage it had immediately is being…

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