From the course: Social Media Marketing Trends

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Push entertainment on social media as sharing declines

Push entertainment on social media as sharing declines

From the course: Social Media Marketing Trends

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Push entertainment on social media as sharing declines

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- [Instructor] 50% of consumers will abandon or limit their use of social media by 2025 Estimates Gartner. That's because social media is slowly shifting from an era of sharing your personal life publicly to a destination for private interactions and consuming in personal video feeds for entertainment. Why is this shift happening? Well, the success of TikTok has led to an increased push by all social networks and many other types of platforms to incorporate and prioritize sharing entertaining short form videos. These videos are typically from creators and companies aiming to entertain, educate, or promote their offerings as opposed to your average consumer publishing content. Social media is where people go to escape. So the TikTokification of the internet further supports one of the most common use cases of this medium. The other reason is that many of the misuses and downsides of social media, like data leaks, myths and…

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