From the course: Social Media Marketing Trends

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Integrate TikTok content practices elsewhere post-ban

Integrate TikTok content practices elsewhere post-ban

From the course: Social Media Marketing Trends

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Integrate TikTok content practices elsewhere post-ban

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- [Instructor] TikTok has been officially banned by the US government. Ultimately though, brands and consumers won't be that affected, given TikTok's impact has already significantly shifted the social media landscape. The short form video app is used by 170 million Americans, and it's how one third of young people access the news today. But despite its popularity, US lawmakers fear that as a Chinese-owned company, China's authoritarian government could force the misuse of the app, for espionage and nefarious acts. Even with this legislation going into effect, many argue the TikTok-ification of social media and the internet at large has already happened, meaning that TikTok's prominence has led most social networks to prioritize video, especially short form, with a focus on entertaining storytelling that's less polished and more authentic. Also, consumers expect to see content from a broader range of creators and…

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