Social Media Marketing Trends
With Brian Honigman
Liked by 24,566 users
Duration: 9h 43m
Skill level: Intermediate
Released: 6/22/2020
Course details
Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business. This series highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes. Social media marketing expert Brian Honigman also explores augmented reality features on social media and trends on video platforms such as YouTube and TikTok. Each tip helps you understand the most recent developments in social media and get more meaningful results from your marketing efforts.
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Meet the instructor
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Contents
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Incorporating music on social media5m 6s
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Creating original GIFs3m 4s
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Advertising with existing organic content5m 23s
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Adding a social layer to product4m 17s
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Video content continues to be a key investment3m 29s
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Visual search becomes more prominent4m 26s
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Developing sub-brands with collab features3m 35s
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Hosting podcasts on social media3m 5s
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Experimenting with augmented reality on social media5m
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Original social media content gets priority2m 48s
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Adding sonic branding to social media content3m 52s
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Text-heavy content still a social media must-have6m 32s
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Releasing an educational series on social media4m 6s
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Improving the speed of the social media approval process4m 10s
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Bypass the algorithm with broadcast channels4m 16s
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Stand out with mixed-reality CGI social ads2m 54s
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Zero-click content has become the norm4m 42s
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Choosing the ideal social video length4m 42s
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Revisiting niche networks4m 8s
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Advertising on social media adjacent services4m 31s
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Unbundling of Reddit into other services4m 6s
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Fostering superfans on Discord5m 20s
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Brand activations on Roblox4m 12s
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The ongoing cultural impact of TikTok4m 16s
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Superapps dominate the market3m 51s
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Embracing the Reddit community4m 31s
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Optimize for TikTok SEO4m 27s
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Sponsoring TikTok livestreams5m 34s
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Revisiting the value of Facebook4m 53s
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Connecting with Pinterest's audience5m 5s
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Threads has long-term viability5m 10s
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Boosting search visibility with Google forums4m 49s
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Improving the longevity and visibility of your LinkedIn content4m 33s
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Reconsidering the benefits of Snapchat4m 46s
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Maximizing the four surfaces of Instagram5m 29s
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Opportunities for businesses on Bluesky4m 51s
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Navigating the next TikTok era4m 45s
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Maximizing Apple Business Connect3m 23s
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Repositioning products for influencer collaborations4m 12s
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Pros and cons of influencer marketplaces4m 18s
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Out-of-the-box sponsorships5m 15s
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Sponsoring up-and-coming creators3m 54s
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Working with Amazon influencers3m 40s
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Micro-influencers come out on top3m 43s
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Collaborating with influencers as a nonprofit4m 12s
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Creators as brand consultants4m 25s
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Live streaming in China evolves4m 8s
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Hiring creators as social media managers3m 45s
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Partner with LinkedIn creators4m 53s
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Working with creators of viral sounds4m 52s
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Building your own creator program3m 47s
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Leveraging the relationships between creators4m 38s
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Extend your events impact by inviting creators3m 42s
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Spur engagement by creating an ongoing creator dialogue3m 42s
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Partnering with YouTube creators on TV programming3m 27s
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Sponsoring Substack authors4m
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Embracing B2B influencers5m 9s
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Audience building with shows and series2m 58s
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Launching reimagined social media contests5m 17s
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The opportunity of localized social media marketing3m 49s
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Integrating social media in other forms of advertising2m 46s
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Reframing the narrative in your favor3m 55s
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Partnerships thrive on social media4m 20s
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Reconsidering shock value4m 3s
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First-mover advantage3m 18s
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Humanizing your messaging3m 15s
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Cultivating shared social experiences in the metaverse5m 38s
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Leaders develop a social media strategy7m 23s
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Social customer care increases in value3m 53s
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Revisiting humor on social media4m 2s
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Revisiting hashtag usage for discovery4m 30s
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How to develop a social strategy for Web35m
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Prioritize authenticity on social media7m 29s
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Tighter social media budgets for brands4m 37s
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Prioritize storytelling instead of viral trends3m 48s
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Benefiting from TikTok-esque video feeds4m 32s
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Thoughtfully taking a social media break as a brand3m 43s
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Focusing your social strategy on depth and width5m 12s
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Refining your social media mix as the referral model falters3m 29s
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Treating social media like TV by committing to entertainment3m 32s
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Creatively commenting on social posts from third parties3m 37s
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Leveraging anti-trends as a competitive advantage3m 22s
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Encouraging employee advocacy for your brand4m 14s
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Encouraging healthier social media usage3m 27s
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Addressing systemic racism3m 54s
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Counteracting misinformation on social media3m 26s
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Navigating change and uncertainty3m 38s
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Connecting with LGBTQ+ customers year-round4m 7s
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Portraying women in ads accurately5m 38s
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Gen Z impacts the industry4m 28s
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Adapting to generational preferences3m 44s
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Improving the accessibility of marketing4m 15s
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Prioritizing future job skills in social media3m 47s
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Build a positive platform with community moderation4m 40s
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Video dubbing and audio captioning support accessibility4m 6s
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Strategizing in a fragmented social media landscape4m 50s
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Engaging Generation Alpha across social media6m 45s
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Focusing on regional and topic-specific communities5m 32s
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Push entertainment on social media as sharing declines3m 43s
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China leads next ecommerce wave5m 35s
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Product drops become the norm6m 10s
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One-click social commerce reaches an inflection point2m 56s
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Why social commerce for brands has stalled4m 26s
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First-party data improves social media attribution3m 33s
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Assessing the viability of TikTok Shop4m 16s
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Capitalizing on social commerce in China, India, and Brazil4m 53s
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Leverage Amazon's cross-platform social shopping ads3m 15s
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Boost sales with livestream shopping4m 36s
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The impact of regulatory scrutiny5m 34s
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Navigating encryption across private social media3m 19s
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Government regulations due to anticompetitive behaviors4m 9s
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The aftermath of privacy changes at Apple4m 2s
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Addressing structural and acute harms on social media5m 32s
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Adapt to shifts in digital trust4m 27s
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Reducing the risks of social media on youth mental health4m 18s
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Adapting to the FTC creator sponsorship guidelines5m 55s
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Integrate TikTok content practices elsewhere post-ban4m 22s
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Brand safety strategies evolve6m 35s
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Addressing misinformation directly4m 14s
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AI social media tools drive content creation5m 6s
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Conversational AI on social media4m 21s
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Mitigating risk when using generative AI for social media4m 52s
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Aligning your social strategy with reasoning engines5m 16s
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Crafting a point of view to offset the impact of AI5m 43s
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Protect against disinformation with watermarked social posts5m 54s
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Producing creative briefs to inform your social strategy4m 33s
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Identifying effective generative AI tools for social media3m 58s
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Adapt your social strategy to AI-powered search engines4m 10s
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Improving social media content accessibility with AI3m 58s
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Maximizing AI-automated direct messaging4m 1s
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Gaining exposure with AI social search4m 54s
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What’s included
- Test your knowledge 8 quizzes
- Learn on the go Access on tablet and phone
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