From the course: Social Media Marketing: Strategy and Optimization
Join today to access over 25,300 courses taught by industry experts.
How to use data to identify your social media strengths
From the course: Social Media Marketing: Strategy and Optimization
How to use data to identify your social media strengths
- A doctor I know, made a video that went viral. So, he started making more videos but none of them were as popular as a first. I asked about that and he said, "Not everything needs to go viral, it's okay to be bacterial too". Of course, only a doctor would say something like that but he had a point, and that is. A well targeted piece of content doesn't have to appeal to everyone, the key is to reach your customers. The same principle applies to your company's social media. Simply going viral for viral sake is not a sustainable tactic nor a realistic goal. It's better to create niche content your audience can't find anywhere else that speaks to their needs and builds relationships and trust. Okay, you've done your social media audit. Now, you can delve into your analytics to uncover deeper insights. What times of day work best for your posts and why? Is there a consistency to your engagement or does it vary?…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.