From the course: Social Media Marketing: Strategy and Optimization

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Harness the immediacy: Livestream video

Harness the immediacy: Livestream video

From the course: Social Media Marketing: Strategy and Optimization

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Harness the immediacy: Livestream video

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- [Instructor] It wasn't that long ago when companies had to spend a lot of money on video production. Now, that changed with social video and, again, when Facebook opened its platform to livestreaming. Soon, other social networks like Twitter, YouTube, TikTok, and LinkedIn followed suit. And now, brands aren't only in your own biz. You're also in show biz. Livestream video lets you reach your audience directly and with an immediacy that's hard to beat. Sure, your content isn't perfect, but that adds a layer of authenticity to the whole experience. And while it may feel that way, a great show doesn't just happen like that (snaps). You need to put in pre-production work to make it watchable and entertaining. So, what types of content can your brand stream? Well, you could do product launches or behind-the-scenes interviews, or you could create a talk show with special guests or internal panelists. You could partner…

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