From the course: Social Media Marketing: Strategy and Optimization
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Continue your social media strategy journey
From the course: Social Media Marketing: Strategy and Optimization
Continue your social media strategy journey
- It wasn't that long ago when brands wondered, what the heck is this social media thing and how long will it last? That shifted to a more strategic question about how to stay on top of the changes and improve customer engagement and ROI. But where do you begin? We recommended you start with a social media audit and provided a how-to approach that looks at the platforms your customers and competitors are using and uncovers opportunities and challenges. And we offered actionable tips to analyze your data, adapt your plans, and create customer-centric stories that build relationships and trust. We examined the top social networks, who's using them and how, where they differ, and the types of content you'll need to create to stand out. And we shared insights about how to refine your content mix, select the right content management platform, and optimize your paid, earned, shared, and owned social media plans all…
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