From the course: Social Media Marketing Foundations
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Social messaging apps
From the course: Social Media Marketing Foundations
Social messaging apps
- Not all socializing online happens in public. Social messaging apps are another category of social media channels where people send private messages to each other one-on-one in a small group chat, or directly with businesses. Unlike texting, WeChat, Facebook Messenger, WhatsApp, and Snapchat are free to use, available internationally, offer lots of functionality for mobile audiences and sometimes have stronger security, allowing for a secure and private space for family and friends to connect. For businesses, social messaging apps like these are an opportunity to deliver customer service by manually responding to customer outreach or setting up an automated chatbot. Furthermore, brands can launch ads on these services to reach people for the first time, retarget existing customers, and encourage them to send you a message as a call to action. Let's explore these services in more detail starting with WeChat, which is…
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