From the course: Social Media Marketing Foundations
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Set up successful creator campaigns
From the course: Social Media Marketing Foundations
Set up successful creator campaigns
- Customers will always trust people over brands and that couldn't be more accurate today, as 37% of consumers trust a creator's opinion of a product over what a brand says about it. Creators, also referred to as influencers, are a key part of the sales cycle on social media due to the trust they've earned and the response they get from their massive followings. A creator is an individual that's built a loyal audience by communicating with them consistently on social media, a podcast, an email newsletter, blog, or elsewhere. Whether they're educating or entertaining their audience, creators are usually known for the specific subject matter they cover, like makeup, comedy, semiconductors, or other topics. While there's a variety of different kinds of creators due to their focus, audience size, and the influence they yield, they're all effective at persuading their audience to take action. From selling their own merchandise,…
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