From the course: Social Media Marketing Foundations
Join today to access over 25,300 courses taught by industry experts.
Produce engaging paid social campaigns
From the course: Social Media Marketing Foundations
Produce engaging paid social campaigns
- Targeting the right people at scale is another major benefit of social media marketing. Known as paid social advertising or paid social for short, it's the process of paying to get your ads preferred placement on a social media channel to reach a specific audience. These ads are particularly effective as you can quickly reach more of your customers with different variations of an ad, and based on these tests, surface the top performing versions. Ultimately, this helps you significantly improve a campaign's performance, an option not possible with many other marketing mediums. Plus, these ads are formatted like organic posts, but with a label indicating they're an ad, so they don't come across as disruptive to consumers compared to other forms of advertising. You've likely seen examples of these ads yourself as they occasionally appear in the feeds of your favorite social networks alongside the organic posts you're…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.