From the course: Social Media Marketing Foundations
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Humanize your content
From the course: Social Media Marketing Foundations
Humanize your content
- Authenticity is what resonates on social media. Unlike the marketing of the past, not all of your messaging needs to position your organization as this perfect, polished, and highly produced brand. In fact, consumers are looking for the opposite. Whether in the form of organic or paid social, customers want to see raw footage, the challenges you're facing behind the scenes, the processes that help your business run, the beliefs you have, and most of all, the people behind your brand. The goal is to better humanize your brand through using social media, so you stand out for your unique point of view that other businesses can't duplicate, building trust in the process. You can't try to manufacture it, as humanizing your content happens by establishing a set of values and a perspective for your brand that you consistently act on and communicate about. So what does it look like to better humanize your content on social…
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