From the course: Social Media Marketing Foundations
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Focus on social media measurement
From the course: Social Media Marketing Foundations
Focus on social media measurement
- There's no guarantees with social media marketing. Even with the best strategy in place, you might not achieve the results you're after, but you're more likely to when you're consistently measuring your performance to cater your social media efforts to what's working and shifting your focus away from lackluster activities. Social media measurement is the practice of setting meaningful goals, tracking your progress in achieving those results, and using this performance data to inform your decision making. What is a meaningful social media goal? An outcome that's relevant and valuable to your business, achievable in a given timeframe and straightforward to measure. For instance, growing your audience on social media by 10% in the next 90 days, or doubling the conversion rate of your paid social campaigns by next quarter are both examples of meaningful goals. There are three primary social media goals to consider;…
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