From the course: Social Media: Designing a Consistent Brand
Join today to access over 25,200 courses taught by industry experts.
Brand components
From the course: Social Media: Designing a Consistent Brand
Brand components
- A brand visual identity is where the rational and the creative aspects of a company come together as one. As explained in the previous movie, a brand will represent your business, product, or service as a whole, not just how it looks but what the company stands for and how it behaves. In this course, we will use the assets from the Plantorium brand, Plantorium, which is to represent a botanical dream delivering a vibrant and fun magical experience to all its customers. The visual identity language consists of all visual and non-visual elements that help identify the business and differentiate it from its competition, creating meaning, value and preference in one's mind. When exploring the brand identity, defining a clear look and feel is critical to translate the rational elements into creative ones. Design elements of the brand identity, our business logo, color palette, typography, but also sound, animation, and…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.