From the course: Social Media Content Creation with Adobe Express by Adobe

Using captivating images - Adobe Express Tutorial

From the course: Social Media Content Creation with Adobe Express by Adobe

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Using captivating images

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- Have you spent time on GoPro's Instagram account? Its feed is filled with captivating images that bring you beyond your typical day-to-day experience. Parkouring in London, diving off the coast of Italy, fire-breathing in Taiwan. The spirit of adventure is real, and scrolling through these photos will make you want to stop whatever you're doing and go out and explore. When you use captivating imagery in your social posts, you have the opportunity to connect with your audience in a way that pulls them into your world. Whether you're using photography, digital drawings, collages, or videos, you can drive home your brand's message and tone of voice through the use of great visuals. So in order to maximize your potential on social media, it's important to first take a step back and think about, what kind of visual look and feel do you want your brand to represent? Is your vibe bright and airy, bold and captivating, or stark and modern? This should align with what appeals most to your customers and represents your products or services. GoPro, for example, posts imagery with extremely vivid colors that display movement and action. Even the still photos they use have movement to them, like a shot of a surfer riding a huge wave. This approach to imagery pairs well with their goal of selling cameras to people who desire active lifestyles. Once you have your imagery vibe in mind, you can determine how you want your visuals to come to life. Most brands rely heavily on photography and videography, and there's a few different ways to approach this. One is to capture your own photos. This is more time and potentially cost-intensive, depending on if you're capturing them yourself or you're hiring a photographer. But it allows you to capture exactly what you want to capture. Today's cell phones can capture pretty impressive photos, especially when you use the industry's best tools to edit them, like Adobe Lightroom or Photoshop Express. If capturing your own photos isn't your jam, you can also use stock photos and video footage. Check out Adobe Stock. I'm always impressed by the quality when I scroll through. These stock photos don't feel like stock photos, they feel like a legit photo shoot. To find exactly what you need, search by popular topics, like food, drink, travel, social issues, and more. Pro tip, Adobe Stock also offers vector art, an illustration that you can use in your social media posts. It's pretty cool. And there's actually one more source of photography you might consider using: user-generated content. Ask your followers to tag you when they use your product, and then highlight the best photos on your account, after asking permission to use their images, of course. We've all been captivated by great imagery on social channels. In order to make sure your brand's social profiles provide the same thumb-stopping effect on your audience, focus on capturing images that match your vibe, and get resourceful with how you find that imagery.

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