From the course: Small Business Marketing (2020)
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The value of your brand
From the course: Small Business Marketing (2020)
The value of your brand
If you had a choice between Lowe's or Home Depot, which would you shop at and why? Your decision probably comes down to the brand that you align with. And branding is how you convey the main message of your company, essentially what a customer should feel when they hear about your brand. It's the experience that pops in their mind. The way it looks when they see it in person, when they read your messaging, and when you surprise them with a gift or advertise to them. You need this brand strategy to not only convert customers but to retain them. A good brand strategy is going to be as simple as possible, consistent across all channels, and a true expression of your company. A brand is a set of beliefs, and it's a promise that you want your customers to know you'll never break. Your brand isn't a logo, instead your logo is there to be representative of your brand. Everything points to your brand. And your goal is to make sure…
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