From the course: Small Business Marketing (2020)
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Solicit feedback often and early
From the course: Small Business Marketing (2020)
Solicit feedback often and early
- As you look to begin overhauling or even kicking off your marketing endeavors, it's important to keep in mind the power of feedback. At each step of your journey, there's an opportunity to collect feedback and improve. You can ask colleagues, friends and even family to weigh in on what you've done or what you're planning on doing. But the most important feedback comes from your customer. Take every opportunity you can to strike up a conversation with your customers. You might have a handful of clients or 100 people moving through your store each day. When there's a chance, ask a question. Prompt them to share with you. If you can't connect with your customers in person, or over the phone, build a digital survey. You can leverage surveymonkey.com or Google Forms to put together a very short survey and then offer the customer something in exchange for filling it out. You might even consider turning to the concept of…
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