From the course: Small Business Marketing (2020)
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Segmenting your audience
From the course: Small Business Marketing (2020)
Segmenting your audience
- Marketing is all about getting the right message in front of the right people, and your customer segments are who you'd like to get your message to. But to figure out to message, you need to truly understand your customer segments, and that's where personas come in. A target persona is a fictitious person that represents your target group really well. So instead of figuring out how to message to customer segment 1A, you're building a campaign for new graduate, Jenny. Every customer segment that you create needs to have a persona attached to it. And personas should fit on a single page and provide a snapshot of the customer that's quick to digest, and they usually look something like this. Let's build one together. So you start with these four questions about your ideal customers. Who are they, meaning what are their demographics, psychographics, behaviors, and their interests. What needs do they have? What barriers…
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