From the course: Small Business Marketing (2020)
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Planning for SEO
From the course: Small Business Marketing (2020)
Planning for SEO
- Have you seen Star Wars? Then you understand that jedis train relentlessly to master the Force. And in some ways, search engine optimization, or SEO, can feel a lot like trying to figure out this intangible force. Without guidance, it can feel impossible or overwhelming. And even when you start to make progress, you'll feel as if you've got little to no control over the outcome. Now, I don't want you to be misinformed. SEO is a complicated topic that evolves quickly and comes with fierce competition. SEO is all about how visible your website is in a search engine's organic results. And because Google drives a mind boggling amount of traffic each day, it's in your best interest to rank well for relevant terms. But ranking well takes a lot of time and effort. It's really easy to look at Google and see dollar signs if you could just get your hands on all of that traffic. But it's not going to happen overnight. You…
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