From the course: Small Business Marketing (2020)
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How to hire help
From the course: Small Business Marketing (2020)
How to hire help
- Once you've decided you need marketing help, how do you evaluate if who you're hiring is competent? I've been in marketing for a long time, and the stories from small businesses are still the same. They hired the wrong freelancer or agency and now they're too scared to try again. So you're not alone if you're thinking, how do I find a really good freelancer, consultant or agency? Now I'm going to skip the basics, you know to evaluate their website, explore their LinkedIn, talk to their former clients, and review work examples. I want to encourage you to take it a step further. For starters, put on your skeptic's hat whenever you go to bring in outside help. Challenge them to backup their claims. Ask for specifics on how they accomplish certain outcomes. Inquire about they set and establish their own goals. Challenge everything, just keep asking why. Next, task them with solving a very specific scenario. Provide them with…
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