From the course: Small Business Marketing (2020)
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Deciding to use paid ads
From the course: Small Business Marketing (2020)
Deciding to use paid ads
- It's increasingly difficult for businesses to be heard with free or organic placements. There will come a point where paying for advertising is the best way to grow your business and there are two important considerations that should factor into your decision to start spending money on advertising. The first one is reach. Ask yourself, how many people am I reaching with my marketing activity and how fast is my reach growing? When you pay for advertising, you can expand your reach to people beyond your fans and customers, and you can guarantee that a certain number of people will actually see your ad. And that number will be correlated to how much you're willing to invest. The second consideration when deciding whether you should start money on advertising is targeting. You should ask yourself, am I reaching the right people at the right time with my organic activities? When you pay for advertising, you'll have…
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