From the course: Small Business Marketing (2020)
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Creating campaigns
From the course: Small Business Marketing (2020)
Creating campaigns
- Once you know what marketing channels you're investing in, you need to develop marketing campaigns. Campaigns are the collection of all the activities and messaging needed to move the buyer through the customer journey. But with small business marketing, it can feel tedious to think through creating campaigns. So I have some ways to make this easier. For starters, simplify. Less is truly more. The more information that you try to pack into your campaigns, the less attention they often receive. Let's say you're putting a flyer together, don't pack it full of words, highlight enough information to make the viewer curious and then leave them with a URL to visit to capture all of the remaining details. As marketers, we often want to make sure the prospective customer knows everything about our product or service. And in an ideal world, we would have their undivided attention and we could walk them through each aspect…
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