From the course: Small Business Marketing (2020)
Join today to access over 25,600 courses taught by industry experts.
Content marketing that sells
From the course: Small Business Marketing (2020)
Content marketing that sells
- The content you create has to be of interest to your target audience and appealing enough so they'll want to engage with it and see more of it. So your content shouldn't feel like advertising. But what should it feel like? First, you need to consider what content might appeal to your target audience. And for that, you'll need to do some consumer research. You can look at what type of content your competitor's are sharing. You can explore what's popular on social media among your target audience. And you can even ask your customers directly in interviews or focus groups. You'll find that you can categorize your content into five categories. Inspirational. And this could be motivational quotes that you share on Instagram or nature videos for an adventure-focused brand for example. Entertaining. And we've all seen this. A funny cat video, dog pictures, or maybe just funny posts about office life. Newsworthy.…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.