From the course: Shopify Essential Training
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Maximize product SEO - Shopify Tutorial
From the course: Shopify Essential Training
Maximize product SEO
- [Instructor] Let's add information specifically for search engines to our Shopify products. This should help us rank a little better in search engines. Whenever you do something to try to rank in search engines, that's called search engine optimization or SEO. For the most part, these changes will affect the search engine results page, also called a SERP. That's what we're looking at right now. There are usually ads at the top of the SERP, although for some searches, they're over on the right. After the ads, you'll see organic listings. Organic is the term in search engine marketing for listings that aren't paid. And you usually see a title, a description, and a URL. Sometimes you'll see extra information, like an image or star rating. You can't tell search engines what to display on the SERP, but you can make suggestions, and in many cases search engines will take your suggestions. Let's suggest a title and description for…
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