From the course: SEO Strategy: Link Building
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How link building fits in your overall SEO strategy
From the course: SEO Strategy: Link Building
How link building fits in your overall SEO strategy
- [Instructor] Link building needs to fit into your overall search engine optimization strategy. SEO strategy encompasses a bunch of different elements. This is because there are hundreds of signals that Google can use when determining which page you should rank and in what position. Some of these we know about and others Googlers themselves can't even describe due to the rising role of machine learning and artificial intelligence. We do know that links are still a strong signal and something that a website needs if they're going to compete in search results. The thing is, other signals are also important. And this is important for you to understand because even if you build the best links ever and you're massively successful with your efforts, it won't be anywhere near as effective to a business if other parts of SEO are broken in some way. Now, sometimes Google will give us some insight into ranking signals, like here in…
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