From the course: SEO Strategy: Link Building
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An overview of link-building tactics: Good and bad
From the course: SEO Strategy: Link Building
An overview of link-building tactics: Good and bad
- [Narrator] There are many ways you can build links to a website. The tactics available to you will depend on a number of factors. For example, the content that you have, your product, or the resources you have at your disposal. For now though, it's important to understand that tactics can generally fall into three different areas. The first area, and the most important one to avoid, is tactics that are clearly against Google Webmaster guidelines. Here, we can see examples of tactics that Google says are against their guidelines. For example, selling links that pass PageRank, which can include exchanging money for links, exchanging goods for links, or sending someone a free product in exchange for them linking to you. These practices are against guidelines, because they can lead to links being given on the basis that you've paid for them rather than deserving them. They also reference techniques for a problem when…
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